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Artificial intelligence and data strategies are transforming retail media and shopper marketing, making personalized, real-time customer engagement more critical than ever. Uptok’s video commerce platform leverages these trends, enabling retailers to deliver interactive, data-driven shopping experiences that enhance customer satisfaction and boost sales.

Interactive product demos are dynamic, engaging tools that allow customers to explore and experience a product firsthand, making them crucial for building trust in virtual sales. Being live on your website to offer personalized, real-time video demos when prospects are ready ensures instant engagement and higher chances of conversion.

Shopper marketing in 2025 focuses on creating personalized, omnichannel experiences through video-first interactions and AI-powered solutions, allowing brands to connect with customers across both digital and physical touchpoints. Uptok leads this transformation by integrating 1:1 video chat, AI copilots, and data-driven insights to enhance customer engagement, boost conversions, and build stronger relationships.

1:1 video commerce brings the personalized experience of clienteling to the digital world, allowing customers to connect with brand representatives in real-time through video chat. This enhances trust, boosts conversions, and bridges the gap between online and in-store shopping.

Amazon has revolutionized retail with its focus on convenience, speed, and personalization, forcing traditional retailers to adapt by embracing technology, building strong brand identities, and leveraging niche markets to compete in a rapidly expanding e-commerce landscape.

1:1 video interactions are revolutionizing how brands connect with consumers, making it a powerful addition to experimental marketing strategies. By blending the convenience of digital interaction with the personalized touch of face-to-face communication, businesses can build stronger relationships and create lasting impressions that drive customer loyalty.

Video kiosks are revolutionizing retail by combining the convenience of online shopping with personalized in-store experiences, allowing customers to access expert advice and support through interactive, self-service stations. This technology enhances customer engagement, improves efficiency, and offers retailers valuable insights into consumer behavior.

Digital sales rooms (DSRs) streamline the virtual selling process by integrating tools like real-time video chat, content management, and CRM systems, enhancing both the efficiency and personalization of customer interactions. These features help sales teams connect more effectively with clients, improving engagement and fostering stronger relationships in a digital environment.

Virtual store experiences merge the convenience of online shopping with the personal touch of in-store interactions by using technologies like VR, AR, and video commerce to create interactive, realistic digital environments. These platforms enhance customer engagement through features like virtual clienteling and video commerce, offering personalized service and real-time interaction that make digital shopping as engaging and personal as visiting a physical store.

B2B customer retention is crucial for business growth, and 1:1 video chat is revolutionizing customer engagement with its personalized, instant, and accessible communication. Uptok's real-time video chat solution bridges the gap between technology and human interaction, providing businesses with a powerful tool to foster long-lasting client relationships.

Endless aisles in retail merge online inventory with the in-store experience, offering customers access to a retailer's full catalog via digital kiosks. Integrating expert assistance into these kiosks enhances customer satisfaction by providing real-time, personalized product guidance and seamless ordering.

Retail marketplaces, operated alongside primary online presences, have become significant due to their convenience, variety, and integration of third-party products and value-added services. Innovative retail, through cutting-edge technologies and creative strategies, enhances the shopping experience, improves operational efficiency, and meets evolving consumer expectations, positioning retailers like Costco, Target, and Best Buy to thrive in a competitive market.

Adapting to modern consumer behavior by focusing on personalization, ethical practices, and leveraging technology for a consistent brand experience is crucial for businesses. This approach helps companies meet evolving demands and build long-term customer loyalty.

The click-and-mortar business model combines online and offline sales channels, allowing retailers to reach a broader audience and enhance customer experience through omnichannel strategies like real-time video chat. This approach integrates the convenience of online shopping with the personal interaction of physical stores, driving sales and customer satisfaction.

Virtual customer service, utilizing digital channels like video, chat, and audio, offers personalized and efficient support powered by AI and WebRTC, transforming traditional methods. Uptok’s platform ensures seamless, data-driven interactions and intelligent routing, setting a new standard for exceptional customer experiences.

A digital retail experience integrates technology across all areas of retail, transforming operations and enhancing customer value through e-commerce, data analytics, and advanced logistics. This evolution meets modern consumer expectations by offering seamless, engaging, and efficient hybrid shopping journeys.

Kiosks have become essential tools for retailers and restaurants to manage labor costs, increase sales, and enhance the customer experience. They offer convenient self-service options, product information, wayfinding, loyalty check-ins, self-checkouts, and interactive displays, including 1:1 video experiences for personalized assistance.

By understanding and implementing virtual concierge services and smart digital signage solutions, businesses can create a more interactive, engaging, and efficient environment for their customers, paving the way for a future where technology and personal service go hand in hand.

Integrating omnichannel support in retail creates a seamless experience across in-store, online, and mobile channels using centralized data, integrated tools, and AI. Uptok enhances this with 1:1 video chat and QR code integration, offering personalized support. Mapping the customer journey, training staff, measuring performance, and gathering feedback ensures consistent, personalized service that boosts satisfaction and loyalty.

Video conferencing is revolutionizing omnichannel retail by providing seamless, personalized customer experiences both online and in-store through virtual consultations, product demonstrations, and in-aisle expert interactions.

Personalized shopping enhanced with video customer care brings the in-store personal touch online, offering tailored, real-time assistance that significantly improves the digital shopping experience and customer loyalty.

Effective B2B customer retention hinges on a deep understanding of the customer journey, employing tailored strategies across acquisition, loyalty programs, and leveraging real-time video chat to meet the high expectations of VIP customers, fostering long-term relationships built on trust and personalized service.

Harnessing video conferencing in B2B customer service melds technological innovation with the art of human connection, transforming customer interactions into opportunities for engagement and trust-building. By streamlining communication and enriching the customer journey, video becomes an essential element in evolving B2B relationships and enhancing customer satisfaction in the digital age.

Creating the perfect lead generation landing page involves a blend of art and science, focusing on engaging content, a compelling value proposition, and streamlined user experience. Incorporating video content, in particular, transforms landing pages by enhancing engagement, building trust, and simplifying the conversion funnel, making it an indispensable tool in modern digital marketing strategies.

Understanding customer feedback through the Voice of Customer (VoC) approach is crucial for business success. With video calls emerging as a particularly effective method due to their personal and natural conversation flow. This approach allows businesses to gain nuanced insights, enabling them to make informed decisions and enhance customer experiences.

High-ticket sales in the digital era hinge on building trust and personalization through technology, where closers leverage virtual interactions and data-driven insights to offer tailored, high-value propositions, while continuously adapting and innovating their strategies to excel in this dynamic field. This approach not only drives substantial deals but also fosters long-term client relationships.

The evolving landscape of customer service demonstrates a crucial balance between AI's efficiency and human empathy's value, exemplified by TurboTax's approach. It stresses the need for businesses to adapt, offering both quick AI-driven solutions and personalized human support for a comprehensive and engaging customer experience.

Enhancing digital customer onboarding with 1:1 video interactions significantly improves engagement and efficiency. Innovative solutions, including instant video calls and integrated software platforms, provide a more personalized and effective customer experience.

Addressing in-product friction points and meeting evolving customer expectations are critical for maintaining a positive brand image and fostering loyalty. Leveraging customer engagement solutions and embracing future trends like video chat, AI-driven personalization, omnichannel support, self-service options, and predictive analytics can enhance the overall customer experience and drive growth.

CPQ software is transforming sales by allowing customers to configure products, calculate prices, and generate quotes independently, leading to increased satisfaction and efficiency. Businesses can further enhance conversion rates by prioritizing a user-friendly experience, and personalizing interactions through self-service CPQ platforms.

'Speed to lead' in B2B sales is the rapid and strategic engagement with potential leads, where quick response is coupled with smart, efficient handling. This evolving concept now demands the integration of advanced technologies like AI and personal elements like face-to-face interactions to optimize every step from initial contact to conversion.

Inside sales, particularly in B2B sectors like SaaS, have surpassed outside sales in popularity due to their scalability, cost-effectiveness, and adaptability to remote work, as highlighted by the 2020 pandemic. This model offers advantages like global talent access, predictable revenue, and enhanced monitoring and coaching through digital platforms.

Discover how virtual selling combines digital efficiency with a personal touch, and explore the necessity for businesses to invest in robust remote selling platforms for sustained success.

B2B sales have seen revenue enablement platforms emerge as the cornerstone for unifying sales, marketing, and customer success, optimizing the entire buyer's journey. As businesses pivot to digital channels, these platforms offer great advantages, from immediate cost savings and scalability to invaluable data-driven insights, redefining how businesses lead in the competitive market

Virtual apartment tours, combined with 1:1 video commerce, are revolutionizing the real estate industry by offering immersive, interactive experiences, bridging geographical barriers and streamlining the decision-making process.

80% of the transactions on the planet still happen offline, in person between a buyer and a seller. Most of these are big ticket items. Now there is a way to bring those online.

Account-Based Marketing (ABM) is a targeted approach in B2B marketing that focuses on building personalized, relationship-driven strategies for specific high-value accounts. Key elements like personalization, eye contact, and account personas are essential in enhancing engagement, fostering trust, and ensuring a significant return on investment (ROI).

Embracing trust and human connection. Businesses can overcome accrued technical debt by returning to the basics of trust and human interaction, specifically through the application of real-time video chat in e-commerce. Embracing this technology allows companies to enhance customer experience, alleviate technical debt, and prepare for future advancements in a sustainable way.

Value-based care is revolutionizing the health and wellness industry by prioritizing patient outcomes and personalized experiences. Integrating 1:1 live video consultations on websites can help businesses adapt to this patient-centric approach, meeting customer expectations, fostering strong relationships, and ensuring long-term success.

Faced with a seemingly endless array of options and design elements, the task of curating the perfect environment can feel daunting. This is where design experts – professionals armed with the skills, experience, and creativity – become invaluable partners in guiding customers through the intricate world of design and curation with ease.

Shoppable videos and live stream events often fail to meet modern consumers' expectations due to their lack of personalization and human touch, particularly for consultative or complex products. Embracing a 1:1 video approach provides a human-centric solution that enables personalized experiences, real-time interaction, emotional connection, and higher conversion rates, ultimately driving sales and fostering long-lasting relationships.

The resort industry is facing a challenge in maintaining personalized service while adapting to the rise of online booking platforms. However, integrating video chat on hotel or resort websites can create a seamless connection between digital convenience and personalized human interaction, allowing guests to access the knowledge of skilled staff members and ensuring a vacation experience tailored to their needs.

Integrating video consultations on wellness company websites can transform the customer experience by providing personalized, interactive consultations and tailored wellness plans. This approach helps businesses establish themselves as industry experts, enhancing trust and customer loyalty, and allowing them to effectively upsell and cross-sell products in an increasingly competitive market.

To achieve hypergrowth in the competitive D2C wellness industry, brands must focus on product differentiation, leveraging data, community building, omnichannel presence, and investing in customer experience. By implementing these strategies, wellness brands can effectively engage their target audience, foster long-lasting relationships, and differentiate themselves in the saturated market.

Integrating video chat on websites selling consultative products revolutionizes the online shopping experience by connecting customers with knowledgeable professionals in real-time. This personalized approach builds trust, fosters loyalty, enhances satisfaction, and empowers customers to make well-informed decisions, bridging the gap between digital and physical worlds.

Luxury consumers crave a premium experience, with exceptional customer service and personalized touches being essential. Luxury retail websites need to focus on optimizing their online platforms to provide the white glove treatment, emphasizing human touch, real-time communication, and storytelling to build relationships and loyalty.

The desire for customization is driving consumer preferences, and businesses must adapt by offering personalized products and services to thrive in the competitive marketplace. To succeed, brands should focus on providing a user-friendly website experience, robust operational models, true human experiences, innovative visualization tools, data-driven insights, and showcasing examples and reviews to create a fully customized experience for their customers.

As more and more digitally native brands enter the market, it can be difficult to stand out and differentiate from the competition. By adopting a human-first approach, brands can differentiate themselves from other tech-focused businesses and create a unique brand identity that resonates with their target audience.

Clienteling is a technique focused on developing long-term relationships with customers and increasing their lifetime value through personalized offers and experiences. By incorporating 1-on-1 video chat, businesses can enhance clienteling by fostering genuine human connections, providing a more authentic and valuable experience for customers.

Brands must enhance customer experience through omnichannel strategies, including personalized experiences and real-time support. Utilizing video commerce and a human-centered approach, they can compete with Amazon and thrive post-pandemic.

The modern customer engagement solution seamlessly integrates technology with a personal touch, evolving beyond mere transactions to forge genuine, lasting connections. As technological advancements like AI continue to shape the landscape, these solutions prioritize meaningful interactions, ensuring customers feel valued and understood.

The design industry constantly changes and adapts to the latest shifts in consumer needs and technologies. One of the most recent changes that touches on both of these things has been the rise in virtual showrooms and digital design centers. These are online spaces where customers can view and purchase products without ever having to leave their home or interact with the ‘pushy’ salesperson.

Managing the travel burden in outside sales involves scheduling rest periods, making travel enjoyable, considering remote work options, and receiving corporate support, all contributing to stress reduction, burnout prevention, and a healthier work-life balance.

Leveraging interactive product demos and advanced customer support strategies like live chat, bots, and online support ticket systems in e-commerce can significantly reduce response times, enhancing the Customer Satisfaction Score and fostering customer loyalty.

Effective customer experience management in e-commerce, involving customer journey mapping, personalized user experiences, AI integration, and customer feedback, is crucial for enhancing customer satisfaction and loyalty, driving revenue growth, and maintaining a competitive edge in the digital marketplace.

Elevating e-commerce sales strategies by incorporating effective product demonstrations via high-quality videos, AR/VR technologies, clear communication, personalization, and utilizing product demo software can significantly enhance customer engagement and lead to increased sales, fostering overall business success.

In the evolving landscape of eCommerce, the crucial shift from impersonal transactions towards rehumanized commerce is paramount, with 1:1 video commerce leading this transformation. This innovative approach merges the intimacy of in-person retail with online convenience, providing a unique, personalized shopping experience that is becoming an essential differentiator for brands nowadays.

Video commerce, especially one-on-one interactions, is revolutionizing the retail industry by merging the in-store and online shopping experience, powered by authenticity and advanced AI technology. It offers an untapped revenue potential in the digital sphere, enabling personalized, engaging customer interactions that are predicted to be essential in the competitive, evolving landscape of e-commerce.

Embracing a human-centered customer experience involves personalization, real-time adaptation to customer preferences, and fostering enduring relationships, all while seamlessly merging online and offline experiences.

Embracing a Human-Centered Experience (HCX) through 1:1 video commerce can help bridge the gap in digital customer interactions, leading to more meaningful relationships and increased business success.

With the rapid growth of Direct-to-Consumer (DTC) brands, the competition is stiffer than ever. Traditional differentiation tactics such as product uniqueness and price competitiveness aren't enough. Brands must now focus on providing outstanding service, solutions, and support to set themselves apart.

The hospitality industry is leveraging innovative technologies like video customer service and digital clienteling solutions to provide personalized, efficient, and real-time customer experiences. Success hinges on empowering employees with comprehensive training, up-to-date customer data, and a culture that prioritizes privacy and data-driven decisions, all of which enhance customer satisfaction and foster lasting relationships.

Video commerce is revolutionizing the retail industry by fostering personalized, real-time engagement and creating a rich, multifaceted narrative that connects customers and brands on a deeper level. With various forms such as shoppable videos, live stream shopping, interactive videos, and 1:1 video commerce, this innovative approach offers authenticity, accessibility, and emotional connections, transforming the way we experience shopping.

Conversational commerce has transitioned from a purely transactional tool to a vital part of human-centered customer experiences, leveraging AI and data to foster meaningful, personalized interactions. The fusion of 1:1 video commerce with conversational commerce is further revolutionizing this field, offering immersive, personalized customer journeys that bridge the gap between digital and physical commerce.

By integrating conversational commerce and video commerce, businesses can create an unparalleled shopping experience that caters to modern consumer demands. This powerful combination strengthens customer relationships and drives brand loyalty in today's competitive retail landscape.

Clienteling is an age-old practice intended to build relationships between a brand and its target consumers. The word became a hot topic last year in the digital marketing landscape, and it still echoes throughout 2022. The tools and apps available now make it easier than ever before to create a robust omnichannel retail strategy.

The founding team of Uptok jumped with excitement when they heard that Apple has launched their new live shopping experience “Shop with a Specialist over Video” on apple.com

Luxury boutiques have welcomed customers with tailored experiences and recommendations that captured their brand's highest passion and elegance for decades. However, it is difficult to replicate this in virtual clienteling services; luxury businesses need to reconsider their place within the eCommerce environments in order to maintain a VIP customer-centric journey and create a personable and remarkable experience. What can brands do to guarantee the success of virtual clienteling?

Providing an optimal user experience is beneficial for businesses, as it can help to increase customer satisfaction and loyalty, as well as drive conversions and sales. Digital marketing plays a significant role in user experience, as it is often the first point of contact that a user has with a brand or product. Digital marketing channels, such as websites, social media, and email, can be used to create a positive and engaging user experience that helps to build trust and credibility for a brand.

Clienteling merging into a customer contact center may sound like a foreign way of thinking. However, as consumer expectations for customer service increase, forward-thinking businesses are putting their clienteling software to work in their digital contact centers.

A 5 minute conversation is more impactful than 5 hours of cold calling. I mean that’s the whole point, right? Cold call until you get someone interested enough to have a conversation with you. Why not turn your focus to an audience that is already interested in the product or service you are selling? 

The undeniable impact of early conversations on customer lifetime value. The basis of a good customer experience with a brand stems from an early conversation. As customers are relying on digital channels the lines between in person experiences and online are becoming blurry. A human touch– creates real connections and makes digital experience feel more personable. 

This is the perfect time for retailers to begin recreating a valuable in-store experience online. Although many brands with an emphasis on physical brick-and-mortar retail locations have found that e-commerce has not worked as well for them as it does for other brands, they likely have not tried exploring new revenue streams and bringing a human edge to their online experience.

Cannabis is a billion dollar, and growing, industry in the US – despite having state-to-state limitations and being federally regulated. But as big as it has grown, marketing in the cannabis industry still manages to be a massive pain point for operators, MSO’s, and brands alike. Between state-to-state regulations and lack of clear lines when it comes to what is allowed and what is not, many Cannabis marketers are pushed to operate in the gray. This makes traditional growth channels tedious and intimidating to most brands and operators.

Imagine that you have just received a much anticipated order you placed for a new dining room table. You bring the box in, rip open the packaging, get your toolbox out, and eagerly work on assembling your beautiful new piece of furniture. After a short time, you find that a leg piece is missing from the box.

Video calls took the world by storm in 2020. The rise of remote work, e-commerce and digital marketing has further pushed these types of virtual interactions. Whether you need to be on video for a digital client meeting, a touch base with your remote team or a virtual interview now is the time to make sure you are ready to be on camera.

In this age, when one single TikTok posted by the right person who is passionate about what you offer can do more for your brand than thousands of dollars of various marketing efforts, it is clear that all your customers need is an interactive shopping experience with a human touch. Shoppers crave a human voice to help them make a decision they can put their trust in, and video e-commerce can facilitate this trust. 

ProaStore, a leading retailer of premium brand electronics and appliances in Europe has engaged a Chicago-based startup, Uptok, to bring live face-to-face video commerce technology to the European markets as part of its direct-to-consumer initiative.

Live commerce is transforming the shopping experience for consumers in a revolutionary way. More businesses are starting to integrate a live commerce experience for their customers to increase their sales and drive more traffic to their online shops. Video content has a lot of power in ways that create a unique shopping experience and gives online shops new ways to showcase their products. 

COVID-19 has changed the way we shop. There's no going back now! As many people are turning to online shopping, it is important for ecommerce stores and their customer service representatives alike to ensure that shoppers have a positive experience with each purchase they make on your website or app. One way to ensure conversions and successful sales is through live shopping.Here are 5 reasons why your e-commerce site needs live shopping for Black Friday

Shopify, being an especially competitive option in the fashion vertical, is easy to setup with custom themes made to look professional with little to no work. It’s with that peace of mind that store owners can focus on their products rather than the technical nuances of creating a website that looks and performs well.

For retailers, virtual shopping malls enable them to sell their products without having to open physical stores. This reduces operating costs compared with opening actual shops which is often quite expensive for small merchants. With video selling platforms being so easily integrated to e-commerce stores, they can even have a full staff of sales reps prepared for face-to-face selling virtually!

The story of Uptok will always have a chapter about how the Honors Students of Marketing at DePaul University inspired the founding team with their fresh insights and ideas. As a founder, here are some thoughts on why I believe engaging undergraduate students to co-create with us was one of the best ideas we had, and why you should do it too. 

The technological transformation of the entire automotive industry does not only extend to the increasing popularity of electric vehicles (EVs) and dashboard digitalization; it also focuses on the new world of digital retailing. Every type of product, from groceries to evening gowns, is now available through ecommerce platforms and for delivery straight to your door.

Mass-produced furniture has provided shoppers with ‘good enough’ options for years. However, with the increase in online retail and redefined expectations for consumer satisfaction, consumers' expectations have shifted towards customized furniture made to their specifications and delivered directly to their door.

Is live video shopping something that has been on your mind? We've put together a list of six live video software providers to help you find the one that fits your needs. Our recommendations include one-to-one, one-to-many and social media solutions.

The emergence of digital sales channels has created a new set of problems for customers and businesses: getting all of the information needed to finish the purchase and waiting on hold with customer service if an issue arises after the sale. By implementing technologies that can support your company's digital messaging services, you will enhance the customer experience along with your business.

Selling luxury items online can requires more than nice product photography and text descriptions. It requires a way to make shoppers feel exclusive. The key is knowing how to manage the process. You’ll find that luxury items go for a lot more than other types of products, and that second-hand clothes online, especially high-end, is a massive market and selling better than ever these days.

Selling products from home is a great way for you to make some extra cash. It can also be a way for you to start your own business. There are many things that you will need to do in order to be successful when you sell products online from home. If you are interested in learning how to start selling online on video from home, here are three tips on how to sell products remotely from home.

With virtual beauty becoming increasingly popular, new technologies are emerging that offer both consumers and cosmetic brands alike an exciting insight into the future of cosmetics. Let's take a look at how technology is intertwined with the beauty industry.

As competition across all niches increases in e-commerce, brands who have a marketing strategy centered around paid advertising are feeling the effects of crowded markets. These types of marketing strategies grow ever more expensive and are becoming less efficient for many brands. The good news is that companies do not have to solely rely on a paid marketing strategy anymore. 

When it comes to marketing your business, you probably know how important it is to understand your target audience. If you want to grow, you need to be sure people who are looking for what you offer will find your site. For many businesses, eCommerce (electronic commerce) provides that opportunity.